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Download Die Relevanz der Gastronomie als Instrument der by Markus Zeller,Prof. Dr. Christoph Burmann PDF

By Markus Zeller,Prof. Dr. Christoph Burmann

Markus Zeller betrachtet die Gastronomie neben ihrer Vertriebsfunktion erweitert als Profilierungsinstrument für Markenartikeluntennehmen und setzt sich dabei mit der Kommunikationswirkung der Gastronomiepräsenz auseinander.

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Read or Download Die Relevanz der Gastronomie als Instrument der Markenkommunikation (Innovatives Markenmanagement) (German Edition) PDF

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