Download Carnival Campaign: How the Rollicking 1840 Campaign of by Ronald Shafer PDF

By Ronald Shafer

The Carnival crusade tells the attention-grabbing tale of the pivotal 1840 presidential crusade of basic William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall road magazine reporter Ronald Shafer relates in a colourful, wonderful sort how the crusade marked a sequence of "firsts" that modified politicking endlessly: the 1st crusade as mass leisure; the 1st "image campaign," within which strategists portrayed Harrison as a terrible guy dwelling in a log cabin sipping challenging cider (he lived in a mansion and drank purely candy cider); the 1st time substantial funds used to be an element; the 1st time girls may possibly brazenly take part; and extra. whereas trendy voters has come to view campaigns that emphasize kind over substance as a question in fact, this e-book exhibits electorate the way it all began.

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