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Download A Retailer's Guide to Frugal In-Store Promotions by Carolyn Howard-Johnson PDF

By Carolyn Howard-Johnson

shops want greater than crossed palms to get and retain buyers. In-Store promotion--everything from in-store branding to events--is the best and budget friendly technique to do this. This publication provide outlets the advantage of Carolyn Howard-Johnson's approximately 3 a long time adventure as founder and supervisor of her personal chain of shops, a stint as a brand new York publicist, and as a retail advisor and journalist. it's the first within the live to tell the tale and Thrive sequence for shops in her united states ebook New award-winning HowToDoItFrugally.com books.

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