By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural alterations of modern a long time like few different marketers of his time. during this deeply own publication, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal interesting own studies.
A worldwide Lesson plumbs the extreme intensity of Mohn’s existence, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of international warfare II to his socially unsleeping offerings as a tender businessman.
The hopes and demanding situations of booming Nineteen Fifties Germany inspired Mohn’s early years as an entrepreneur in lots of methods. He quick understood that to achieve success he needed to mix financial considering with social accountability. in addition, as he guided Bertelsmann’s evolution from a medium-sized corporation to a world media company, he learned how very important it used to be to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the battle throughout the age of globalization–Mohn fostered a profitable company tradition that served as a version for company leaders around the globe.
A worldwide Lesson unearths the explanations that guided Mohn’s improvement, and stocks how his relatives origins and private studies formed his life’s paintings. His tale is additionally a testomony to his management. all through his existence and occupation, Mohn has promoted a different and demanding philosophy: fiscal considering and democratic tradition can't be in opposition–and basically through status up for humanity do we grasp the demanding situations of world cooperation.
From the Hardcover edition.
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